Perrie Edwards Scalloped Plunge Dress

Hot new London-based label Three Floor is already gaining a cult following as it brings forth a cool, relaxed collection based on clean, fluid lines and softly tailored separates.

Price: £180

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Three Floor White Out Dress

Perrie Edwards Scalloped Plunge DressWhile most eyes were focusing on Jade Thirlwalls knickers, some managed to pay attention to the pretty scalloped edge plunge dress worn by Little Mix’s Perrie Edwards.

Posing for photos at the BBC Teen Awards ahead of their X-Factor appearance, Perries look is courtesy of Valentino and Chloe who made for the scallop silhouette trend this season.

Once again, winter whites are proving to be a huge trend for this winter season. Inspired by the effortless style of fashion insiders, from models to bloggers, channel Three Floor’s laidback-luxe aesthetic with a range of slouchy-chic tops, tailored city shorts and breezy dresses in lightweight fabrics and muted hues.

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