About SeenWearing.com

In the beginning…

Laura Tobin dressOn 1st July 2012, we spotted a dress that we instantly fell in love with, but had no idea where it was from. It was being worn by Laura Tobin, the BBC Weather girl at the time, and our original tag line, I saw it… I want it… summed up how we felt. Our hunt to track it down began…

SeenWearing.com, previously SpottedOn.TV, was created by a group of fashion conscious friends with one simple aim… to locate some of the best clothes worn by presenters and celebrities on TV.

We tried our hardest to track that infamous Laura Tobin dress and even contacted @BBCWeather on Twitter. Laura has since moved to the ITV Breakfast programme Daybreak and started her own Twitter account (@Lauratobin1) but sadly we never heard back and are still none the wiser where the dress came from…

So Laura, if you’re reading this by any chance, please put us out of our misery and let us know where you got this dress from 😀

August 2013…

growth graphAugust 2013 saw a lot of changes take place. The biggest change was our rebranding exercise from SpottedOn.TV to SeenWearing.com as our focus moved away from simply identifying clothes seen on TV programmes to fashion items worn by celebrities whilst they were out and about too.

Our change in focus proved very popular and we saw a huge increase in Facebook fans and Twitter followers in the space of four weeks.

August also saw the introduction voting and exclusive deals. Visitors could really interact with the SeenWearing.com website by voting on what they thought were the 10 Hottest Styles, and what online fashion retailer they’d like a discount for. We also partnered with DiscountCodes.co.uk to supply 10 of the very latest online vouchers.

What the future holds…

Who knows! We’ve got some great ideas up our sleeves which will no doubt prove popular, but for the time being, we’re busy identifying every dress, t-shirt and jumper worn by the next big celebrity.

Often imitated, never equaled…

One thing is for sure, we’ve hit upon a good idea with this website, as we see more and more websites appearing online with the same theme – some listing exactly the same fashion finds as us! But it’s OK… unlike others, we won’t try and sue you or stitich you up to make a fast buck. We take it as a compliment 😉